Online Blueprint


Internet Marketing Tips


Some business owners are just waking up to the fact that they need to be online.  And not just in a “put something up” kind of way, but in a more meaningful way.  They see the success that their competitors are having online and figure that they should be part of this latest gold rush.  The herd mentality takes over and one feels as if one is missing out on something.

The problem is that all business niches online are different.  Sure they can use the same marketing vehicles such as SEO, SEM, social media, banner ads, contextual links, etc.  to build an online presence and begin to convert visitors to paying customers.  But the way each kind of business should use these vehicles is different.

Most companies can benefit from testing out a few different internet marketing methods to see which ones work the best for their business.  When money is tight, however, it is hard to get people to invest in testing.  But a small test that is scalable is infinitely less risky than putting all your hopes in one method or another.  You won’t waste time doing testing, but you can waste a heck of a lot of money if you pick the wrong thing to start out with and it doesn’t work out.  Your window of opportunity could close, you could run out of money, or any of a number of things could go wrong.  By testing, you limit both your downside and upside, but if it is scalable, you can always go back and rinse and repeat.

For the newest of companies, you’ll want to try a little Adwords or Facebook ads, you will want to do seo optimization for a few key terms, you will want to try and get posts on complementary sites and a few more to see what works and what doesn’t.  Once you have a good idea of how these vehicles work for your business, you can do more of the good ones and drop the bad ones completely.