Did you ever stop to wonder about how people perceive your website? All of us want our customers to engage on our website, find out what they need to know and then contact us or make a purchase. That way, their problem gets solved, and the business makes money and adds a valuable asset to their business with a new client.
But did you ever stop to think that the experience on a website determines how a potential customer feels about your business? If your site is hard to read, are they going to think that your company is hard to deal with? Probably so. How about if your website loads so slowly that they are turned off before they ever get to the information they are looking for? That is a big turn off. People are buying newer and newer hardware (phones, tablets) that are faster because they want speed and they want it quickly.
So back up to where it all begins, with your businesses infrastructure. And by this we mean cabling. If the roadway that your businesses’ information is traveling on is not optimal, then there will be detours and slow downs on this road as your customers try and negotiate those roadways to interact with you. They want to download a white paper. If it takes too long, then they will go somewhere else. How about your employees? Aren’t they more productive when the tools they use everyday are working at their optimum? Slow downs on your company’s information superhighway affects their performance, too.
Your building can be wired with poor quality cables, or high quality cables that can handle the speed and amount of information that keeps your operation running at peak. The cost to install these cables is the same, whether you choose cheap ones or the highest quality cables. But if your cheap cables cannot handle the amount of data and speed of data that your company needs, then why bother? You’ll just be redoing this in a couple of years when the next manager can’t put through the work flow in an efficient manner and keep the company on track to production goals. It is really quite simple..choose cabling that supports the speed you need and will support it for the foreseeable future. This way, you can cross speed off your list as one variable that won’t give you headaches next year, or the year after that…
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