Real Estate Marketing for Agents 101

With the recent announcement that Zillow is acquiring Trulia, you would think that real estate agents would have one less monster site to compete with. The truth is, that Zillow might keep both the and sites going, taking up two spots on the first page of search results instead of merging into one.

These behemoths, and others like, and the big national franchises have, quite frankly, taken over your local results. Now, you can make your individual agent site more relevant, you can get more relevant links and really target your local potential clients and hope that you can overtake the big guys with content and links. This is extremely hard to do. They are just so powerful and have what Google likes which is domain authority. That means in the world of the internet that they are just the best when it comes to the subject matter of homes for sale.
And, importantly, you have to keep this up as these big sites are adding more and more content each day, getting farther and farther ahead of the pack. One could make an argument that they are taking away the market that the local agents really own. As a consolation, they will let you buy ads on their site at pretty high markups because they know that your competition will buy if you don’t. And, of course, there is Google Adwords where you can pay per click all day long to get your listings and face in front of potential buyers.

What’s a local realtor to do? There is a solution. It is something that the national franchises (not real estate franchises…which begs the question why they don’t help their agents but that’s for a different post) do for their franchisees. It allows each local franchisee to latch on to the strength of the franchisor’s domain. If you are interested in learning about this completely ethical and, in fact, encouraged way to promote yourself as a local real estate agent, then take a look at Houses for Sale in Lincolnshire IL and see what power can be yours.

Here’s what is happening now as far as local real estate searches:

Or you can check this out to see what the party line is on marketing.

Just a new video

No post here today. Just a new video to check out and contemplate.

Spammy Links


Is your website drowning under the weight of spammy links?  You know what these are, the voluminous links from low quality sites that helped your inbound link numbers at one time but now are hurting your rankings.

In the prior SEO world, it was possible to send thousands of links to a site and the rankings would go through the roof.  No more.  With the Penguin updates of the past few years, quality has replaced quantity.  You might still have some of these legacy links lying around, clogging up your Google Webmaster Tools link profile and creating a problem within your rankings.

What can you do about these spammy links?  If you have a list, you can contact the site owner where the link is coming from and ask them to manually remove the link.  This can be quite tedious, but is the best way to get the job done if you have fewer than 50 links or so.  More links?  Then your only resort may be to use the Google Disavow Tool that can be found within Google’s Webmaster Tools.  Basically, you create a list of all the links that you believe are low quality and created without your knowledge or consent, and submit these links to Google.  Does this work?  Not all the time.  Sometimes, site owners find that these links were not the problem at all and something else was causing the problem.  Sometimes it does work and the site slowly starts to regain rankings bit by bit as newer, high quality links and content are added.

The following video goes into great detail about link spam and where it comes from and what to do about it. This video is courtesy of the Search Marketing Expo.

One note. Link spam can be malicious and is not owner or owner’s agent generated. In this case, it is best to use the Disavow Tool and to ask for a manual review of your site.

Does your business need SEO?

Are you one of the thousands of businesses that gets emails, phone calls, letters and other solicitations for SEO services each and every day?  We certainly do.  Very few of them, however, tell you why you should use this online marketing strategy and why SEO plays a huge role in your online success.  Here are just a few reasons why:

1.  SEO is number one for ROI.  When properly done, SEO will give you the nonstop traffic your site needs to grow at a much less cost than paid search could ever hope to deliver.  If you haven’t had success with SEO before, it is probably because the vendor you selected didn’t have a clue what they were doing or why.  Maybe the work was sent overseas.  Low quality means low results even in SEO.

2.  When you invest in a SEO service that knows what they are doing and does it right, it will cost you more than a few hundred dollars a month.  Simply put, these services are a ripoff and six months down the road you will have wasted your time and month.  An experienced firm will make SEO work for your site, consistently, over and over again every month of the year…no matter what algorithm change comes down the pike.

3.  SEO will be around as long as the Internet is around, so you might want to get into the game now.  Techniques to build and maintain rankings change all the time but good SEO consistently maintains high standards and evolves with the changes.

Consider these tips when you are selecting your next SEO vendor.  It is not difficult to find a good SEO.  Good SEOs charge you a fair price based on the return you get for your efforts.  And in business, ROI is the name of the game when it comes to investing in new equipment or in an Internet marketing plan.


Online Blueprint


Internet Marketing Tips


Some business owners are just waking up to the fact that they need to be online.  And not just in a “put something up” kind of way, but in a more meaningful way.  They see the success that their competitors are having online and figure that they should be part of this latest gold rush.  The herd mentality takes over and one feels as if one is missing out on something.

The problem is that all business niches online are different.  Sure they can use the same marketing vehicles such as SEO, SEM, social media, banner ads, contextual links, etc.  to build an online presence and begin to convert visitors to paying customers.  But the way each kind of business should use these vehicles is different.

Most companies can benefit from testing out a few different internet marketing methods to see which ones work the best for their business.  When money is tight, however, it is hard to get people to invest in testing.  But a small test that is scalable is infinitely less risky than putting all your hopes in one method or another.  You won’t waste time doing testing, but you can waste a heck of a lot of money if you pick the wrong thing to start out with and it doesn’t work out.  Your window of opportunity could close, you could run out of money, or any of a number of things could go wrong.  By testing, you limit both your downside and upside, but if it is scalable, you can always go back and rinse and repeat.

For the newest of companies, you’ll want to try a little Adwords or Facebook ads, you will want to do seo optimization for a few key terms, you will want to try and get posts on complementary sites and a few more to see what works and what doesn’t.  Once you have a good idea of how these vehicles work for your business, you can do more of the good ones and drop the bad ones completely.