With the recent announcement that Zillow is acquiring Trulia, you would think that real estate agents would have one less monster site to compete with. The truth is, that Zillow might keep both the Zillow.com and Trulia.com sites going, taking up two spots on the first page of search results instead of merging into one.
These behemoths, and others like realtor.com, newhomesource.com and the big national franchises have, quite frankly, taken over your local results. Now, you can make your individual agent site more relevant, you can get more relevant links and really target your local potential clients and hope that you can overtake the big guys with content and links. This is extremely hard to do. They are just so powerful and have what Google likes which is domain authority. That means in the world of the internet that they are just the best when it comes to the subject matter of homes for sale.
And, importantly, you have to keep this up as these big sites are adding more and more content each day, getting farther and farther ahead of the pack. One could make an argument that they are taking away the market that the local agents really own. As a consolation, they will let you buy ads on their site at pretty high markups because they know that your competition will buy if you don’t. And, of course, there is Google Adwords where you can pay per click all day long to get your listings and face in front of potential buyers.
What’s a local realtor to do? There is a solution. It is something that the national franchises (not real estate franchises…which begs the question why they don’t help their agents but that’s for a different post) do for their franchisees. It allows each local franchisee to latch on to the strength of the franchisor’s domain. If you are interested in learning about this completely ethical and, in fact, encouraged way to promote yourself as a local real estate agent, then take a look at Houses for Sale in Lincolnshire IL and see what power can be yours.
Here’s what is happening now as far as local real estate searches:
Or you can check this out to see what the party line is on marketing.